Our mission and values


We aim to be the most valued partner of the professional beauty and nail stylist. Our mission is built on the following four strong foundations:

  • Quality with guaranteed results, training and support for professionals
  • Innovation focusing on beauty, nail care technology, convenience and efficiency for the professional and for the consumer
  • Fashion with trend-setting value obtained through a strong alliance with the fashion industry
  • Visibility of the brand inside and outside salons, to become a mark of distinction, recognition and reliability

In support of and to accomplish our mission, the Pronails core values are:

  • Integrity in all that we do
  • Efficiency in all our promises
  • Customer focus in our relationships with the professional stylist
  • Perseverance in all our efforts to establish a solid business and be a valued partner for our customers today and tomorrow
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